Design that ships.Data that proves it.
I'm Mamdouh Ghaneemy — a product designer who takes products from whiteboard to Webflow to measurable growth… and stays for the metrics.
Three hats. One owner.
The Strategist
Personas, insights, and message hierarchy — so your page says the right thing to the right reader.
Your page earns credibility in the first 45 seconds — because that's all you get.
The Builder
Pixel-perfect front-end builds in Webflow, WordPress, or Nuxt — with CMS architecture and WCAG 2.2 AA baked in.
Your team ships new pages themselves — no developer on-call.
The Measurer
GTM + GA4 + Microsoft Clarity wired before launch, reviewed after it.
Design decisions start with recordings and real numbers — not opinions.
I got tired of beautiful websites nobody could prove worked.
Most design stops at handoff. Beautiful frames, a tidy PDF — then silence. I wanted the other half: the part where you watch real people use what you made, catch them rage-clicking a dead link, and fix it before the week ends.
So I learned to build. Then to measure. Then to write copy that carries the strategy instead of decorating it.
Today, I run projects end-to-end: strategy, design, build, analytics, iteration. One accountable voice. Zero "that's not my department."
Fintech, SaaS, marketplaces, founder sites.
The industry changes; the method doesn't: understand fast, design clearly, build properly, measure honestly.
"Speed and trust aren't opposites — they compound when the strategy is right."
Four doors in. Same method out.
The Sprint
End-to-end website or product launch in 2–6 weeks. Strategy, design, front-end build, and tracked launch.
Best for
Founders with a deadline
The System
A complete design system + scalable front-end build (Webflow / WP / Nuxt), handed off cleanly with docs and a Loom walkthrough.
Best for
Teams scaling content
The Audit
Analytics, CRO, and UX review. What's leaking, why, and a prioritized fix list — not a 50-page report.
Best for
Products with traffic but no answers
The Partner
Fractional design lead on retainer. I sit inside your roadmap — from kickoff through post-launch review.
Best for
Companies between hires
Five rules
I don't bend.
Clarity outranks detail.
If a number can't be screenshotted, it doesn't lead the page.
Your moat stays yours.
Show value, never the secret sauce. Inputs and outcomes on screen — proprietary logic off it, whatever the industry.
Design for two readers.
Customers want proof, decision-makers want polish. Layered content serves both without diluting either.
Ship in phases.
A live, tracked v1 beats a flawless v0 — on a timeline your business respects.
Hand off a system, not a file.
Tokens, CMS, docs, and a Loom walkthrough. If your team needs me to change a headline, I've failed the handoff.
I don't ask for trust. I hand you the ruler.
Six standards I ship against on every engagement — judge any project I touch by these:
On time, or early warning.
Committed dates hold. Risks get flagged weeks ahead, never discovered after.
Zero structural surprises.
Final delivery should trigger copy tweaks, not redesigns. Alignment up front buys that.
Tracked at launch, not after.
Analytics live before the first visitor. An unmeasured launch is a guess with a URL.
Friction fixed in days.
When recordings show a dead end, it becomes a ticket with a name on it — not a backlog myth.
One owner, whole loop.
Strategy, design, build, measure: a single accountable voice from kickoff to post-launch review.
Systems that outlive me.
Tokens, CMS, docs. My handoff should make me optional for everything except the next big thing.
Want the receipts behind each standard? They live in the case studies — numbers, dates, and names included.
See the Case Studies I don't hand off and disappear.
I hand off and upgrade.
After most launches, I keep going — unbilled and unasked.
The internal dashboard a team needs to keep deciding. The CMS that lets marketing ship without me. The playbook that turns my decisions into their defaults.
For one fintech client, that became a full analytics operating system — you'll find it in the case study. For every client, it's the same idea:
Let's find out what your website
could be proving.
If you're raising, launching, or rebuilding — and you want a designer who stays for the metrics — my calendar is open.
First call: 30 minutes, free, honest. You'll leave with at least one actionable insight — whether we work together or not.