My Decisions
Decision #1: Why I Won't Redesign Yet
November 19, 2025
Active
Data
170 visitors, 30% drop-off at 20-30% scroll (homepage only).
Analysis
Homepage ≠ Case study pages. Case studies scroll fine.
Hypothesis
Site is new (<1 month), users need time to evaluate 2 case studies only.
Decision
No changes now. Will accumulate data for 30 more days, then decide.
Daily Insight Report
Date: January 28, 2026
Active
Observation (Clarity)
- • Case-study page scroll depth: 60% (good)
- • 40% drop-off after first section
- • Users stay longer on data sections and skip visual-heavy sections
- • Navigation jumps indicate lack of clear flow
Hypothesis
- • Visual overload increases cognitive load
- • Missing navigation = users feel lost
- • No strategy summary = lower trust
Action
- • Removed 60% of visuals
- • Added a data-first summary at the top
- • Added a sticky Table of Contents
- • Reduced page height by 40%
Result (7 Days)
- • Scroll depth: 60% → 75%
- • Time on page: +32 seconds
- • Conversions: 0 (normal — trust cycle is slow)
Lesson
- • Data > Decoration
- • Navigation > No Navigation
- • Trust builds gradually, not instantly
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