Field Notes & Playbooks
The Playbook.Not the theory.
Unfiltered notes on how SaaS and FinTech companies actually solve complex UI problems, reduce churn, and scale.
0% fluff. 100% actionable metrics and component architecture.
Archive
Every playbook, in order.
Written for founders and designers who'd rather ship a tracked v1 than defend a beautiful v0.
Playbook
Category
Date
02Why Your SaaS Dashboard is Overwhelming — The Decision Surface Framework
Tracking for Designers
Oct 3, 2026
Why Your SaaS Dashboard is Overwhelming — The Decision Surface Framework
Tracking for DesignersOct 3, 2026
03Designing for Fear: How to Build Trust in Fintech Onboarding Flows
Fintech
Sep 26, 2026
Designing for Fear: How to Build Trust in Fintech Onboarding Flows
FintechSep 26, 2026
04The "Make it Pop" Era is Dead: Why Founders Only Pay for Measurable UX
Mindset
Sep 14, 2026
The "Make it Pop" Era is Dead: Why Founders Only Pay for Measurable UX
MindsetSep 14, 2026
05GA4 Data API for Designers: Pull Funnel Data Into Your Own Dashboard (Nuxt + Supabase)
Tracking for Designers
Sep 13, 2026
GA4 Data API for Designers: Pull Funnel Data Into Your Own Dashboard (Nuxt + Supabase)
Tracking for DesignersSep 13, 2026